Thursday, 26 November 2009

The Conventions of Teaser Trailers

Teaser Trailers are short trailers that are used to advertise upcoming films, games or television features. The main reason why they are named 'teasers' is because they are shown usually long in advance (approx. one or one and a half years) before the film is released and many are released as the film is in production/being edited and therefore they may feature scenes or alternative versions of scenes that are not in the completed film or they contain very little, if any footage from the actual film. Teaser trailers are unlike theatrical trailers as they are much shorter, normally lasting from 30-60+ seconds in order to keep storylines, characters and the general mystery of the film a surprise from the audience. 'Teasers' are usually primarily made for big-budget and blockbuster movies e.g. a current teaser trailer 'Iron Man 2' however they are also used to promote independent and cult films e.g. 'An Education'. Teaser trailers give the audience a taste of what is expected in a particular film until longer trailers or the films are released.

Monday, 5 October 2009

Hollyoaks Later

Hollyoaks Later-Essay Plan
How does 'Hollyoaks Later' help to attract the target audience?
Introduction paragraph- mention the target audience and briefly explain how 'Hollyoaks Later' attracts the audience
First paragraph- general information about 'Hollyoaks later', when it started and who it was aimed to attract etc. How subjects that cannot be discussed within usual 'Hollyoaks' are revealed throughout 'Hollyoaks' Later e.g. sex, drug abuse and more extreme violence
Second paragraph- The reason for 'Hollyoaks Later' and what age group/audience is attracted to the time that it is on t.v
Third paragraph- About the characters that are selected to be within the storylines in 'Hollyoaks Later', whether they are new or regular characters
Fourth Paragraph- The contast in 'Hollyoaks' and 'Hollyoaks Later' and whether other soaps
Fifth Paragraph-Discuss whether 'Hollyoaks Later' is a success or not, maybe include some audience figures for proof
Conclusion-mentioned valid points and conclude

Tuesday, 15 September 2009

Media: Eastenders/Hollyoaks

Eastenders and Hollyoaks both have their fair share of similarities and differences, the main difference being the way in which they represent youth. The cast of Hollyoaks are all well made-up, fashionable, slim and popular characters (even the adult cast are always dressed in style) all to attract the attention of a young audience, this contrasts to a varied cast in Eastenders e.g. Whitney is dressed in clothes from the market and gold jewelery the majority of the time which leads the audience to believe that this is what a 16-year old girl that lives in London looks like. However the two soaps do have quite similiar settings e.g. Eastenders has the local pub, The Queen Vic and Hollyoaks has The Dog in the Pond and they each have a launderette, a beauty/hair salon and a corner shop however their nightlife facilities are different and successfully target their audience as Hollyoaks has a Student Union bar reflecting University life and where the cast are likely to be and Eastenders has the R&R club that is targeted at the young people in albert square but not neccassarily teenagers. Another contrast in settings is Hollyoaks domestic setting is mainly in the University halls and Eastender's is in the houses of the families in Albert Square, this also gives the audience clues as to who the soap is aimed at.
Hollyoaks and Eastenders storylines are also displayed very differently as Eastenders like to see their dramatic and serious storylines build up over a number of months possibly a year e.g. Stacey and Max's affair where as Hollyoaks' storylines appear a lot more lighthearted a lot of the time until a dramatic incident is given to the audience by surprise. A lot of realistic issues such as employment, gcse's, relationships and image are reflects in Hollyoaks possibly enabling the audience to relate. Eastenders issues mainly display violence, affairs and relationships which are not as personal to their audience compared to Hollyoaks. The two soaps both get thousands of viewings per week despite the fact that Hollyoaks has a higher volume than Eastenders but then again, this all depends on the purpose, the audience.